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While many Americans applaud a can-do attitude, running a small business does tend to isolate entrepreneurs.
It can be lonely in the boardroom. Many hard-working professionals are hunkered down to the task of running their enterprise.
As a result too many business owners miss out on the camaraderie of socializing with other business owners. It’s not just about promoting your business; there’s a lot of valuable insight that can be gleaned from other entrepreneurs. Exchanging tips, passing along local news developments and sharing interesting happenings in their circles of influence all set the stage for a supportive business community.
Face-to-face interactions not only facilitate the sharing of valuable intel, but they also take a relationship to a deeper level of trust. What begins as an exchange of a business card may turn into a close, productive business friendship.
All these positive things that eventually flow from a nascent friendship begin with that first welcoming handshake.
Yes, we’re all busy with our endeavors, but don’t miss out on a valuable opportunity to better grasp the intricate web of connections that hold a business community together. That’s why penning the next scheduled networking event on your calendar is crucial to growing your business and ultimately realizing your professional aspirations.
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